Simo Ahava – Google Analytics 4 in Big Query

What You’ll Learn In Google Analytics 4 in Big Query?

Getting Started

• Setup the BigQuery environment
• Link Google Analytics 4 and Google BigQuery
• Access the course dataset
• Explore the Google Analytics 4 export schema
• Run your first SQL query

Events & Users

• Understand GA4’s session and user data models
• Sessionize the event data stream in BigQuery
• Group data by users and different user-based dimensions
• Access user properties
• Learn how to unnest data
• Learn about query costs (and optimization)

Engagement & Retention

• Replicate and customize GA4’s sessionization logic
• Use “engagement” as a way to segment data
• Build custom pathing reports to show how users navigate your website
• Build comprehensive event reports and event funnels
• Replicate and customize GA4’s retention model
• Integrate Google BigQuery with Google Data Studio

Monetization & Lifetime Value

• Explore the ecommerce event schema in the GA4 data
• Calculate ecommerce metrics
• Explore how GA4 utilizes “items” in ecommerce events
• Build a comprehensive items funnel report
• Calculate and visualize the lifetime value of users

Advanced Queries

• Learn advanced techniques for working with Google BigQuery and Google Analytics 4
• Craft your own concept of an “engaged session”
• Combine GA4 data with other public datasets
• Flatten the GA4 schema to work with relational databases
• And many more…this section is constantly updated with new content

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