Stop Letting Amateur Copy & Lifeless Value Propositions Wipe Out Your Conversions

Get the recordings of this intensive training camp on Product Messaging & Sales Page Copywriting

Enroll in this 8-class Product Messaging course learn how to …

Choose messages that trigger your customers’ real-life motivations

Craft value propositions that capture visitors’ attention & pull them in

Strengthen your page copy with persuasive narrative & flow

Transform raw data & research into powerfully convincing copy

Over the course of 8 deep-dive, video sessions, you’ll discover how to

Systematically “tear down” & rebuild the copy of virtually any sales page

Home in on your product’s most compelling value proposition

Nail your messaging through rigorous voice-of-customer research

Ditch the clichés and infuse your copy with authenticity & passion

Weave your messages together into a story that sells

Follow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.

See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.

PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.

What This Course Will Cover

Weeks 1 and 2: Finding Your Key Messages

Class 1: How to “Tear Down” Your Own Page Copy

Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.

Class 2: How to Hunt and Gather Messages Online

Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.

Class 3: How to Pull Powerful Messages out of Your Customers

No one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.

Class 4: How to Home in on Your Best Value Proposition

By now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.

Weeks 3 and 4: Writing, Editing, & Layout

Class 5: How to Add Structure & Flow to Your Messages

Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.

Class 6: Writing the First Draft

You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).

Class 7: How to “Punch Up” Your Copy

Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.

Class 8: Formatting Your Copy & Laying Out Your Page

Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.