Buy With Coupon: SALEOFF (-30%)

-90%

ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy [Special Offer]

Name: ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy [Special Offer] Buy Cheap $49.00 - Price $9
SKU: KR1THC84
Price: 49.00 USD
Availability: InStock

$49.00

Sale page: https://cxl.com/institute/online-course/marketing-strategy/
ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

SKU: KR1THC84 Categories: Business & Marketing, »Special Offer Tags: ConversionXL, ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy, Lindsey Christensen – Become Great At Marketing Strategy

Description

ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

Lindsey Christensen, is the CMO at thoughtbot, a product design and development consultancy with studios across the US and UK.

Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD, and held a variety of marketing roles at engineering software giant, PTC. She’s been named a Top Woman in Boston Tech.

Here’s what you’ll get:

Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
Make a tangible impact – Learn how to organize marketing experiments and measure results.
Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

Marketing’s role in business

In Lesson 1, we explore core marketing concepts and how they apply in product and service companies. Even if you’re familiar with these concepts, you’ll be challenged to look at things from a new perspective, seeing them as part of as an integrated whole. You’ll learn:

The 8 core areas of marketing, and how they support business objectives.
Common misconceptions about marketing, and how marketers fall into their trap.
How to effectively partner with sales, and why it’s critical to success in a for-profit company.

Creating a research plan

Albert Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” We’ll be taking a similar approach. In Lesson 2, we show you why research is the crucial first step in creating an effective marketing strategy, and give you a clear framework for gathering data and resources. This lesson will cover:

How to pinpoint the stakeholders and the role they will play in your strategy — to execute successfully, you’ll need sponsors, collaborators, and allies inside your company.
How to identify and source key market data, like information from internal documentation, databases, historical analytics and more.
How to plan for unavailable market data – Whether previous teams worked on strategy or not, you’ll need to develop some information from from scratch, to reflect your new perspective.

Interviewing, analyzing, and augmenting

Executing your research plan requires analytical thinking, but with a people-focused mindset. In lesson 3, we’ll explore how to combine data analysis while nurturing interpersonal relationships at the same time – a challenging undertaking that will grow your leadership skills. You’ll learn how to:

Interview stakeholders about the market while assessing what role they’ll play in your strategy.
Get valuable insights from marketing data including customer profiles, competitive landscape, marketing history, and market trends.
Fill in the gaps and augment data to get a clear picture for decision-making.

Using insights to drive strategy

The goal of marketing research isn’t to accumulate data, it’s to uncover key insights about what’s working, what’s broken, and what hasn’t been tried yet. In Lesson 4, we’ll give you a framework to help find and organize your insights so they’re both useful and actionable. This lesson will guide you through:

How to organize your insights in a matrix – a document that cross-references the 8 core areas of marketing and a SWOT analysis.

Creating a cohesive strategy

All your research, analysis, and consensus-building leads to this moment. It’s time to formulate your strategy. Which core marketing areas will you focus on, and for which personas? Will you explore new channels, with a new spin on a value proposition? And how are you going to tie all of this together with a unifying campaign or set of campaigns? This lesson will guide you through:

Organizing a minimum viable marketing strategy
Using an OGSM framework to align objectives, goals, strategies and measures
Best practices for goal-setting and tracking.

Executing your plan

Lesson 6 is where the rubber hits the road. In this section, we’ll give you guidance on how to roll out your strategy and move into execution mode. Set yourself up for success with:

A kick-off meeting to build excitement and stakeholder support.
Tools to keep you organized and sharing progress across departments.
Best practices for continuing down an agile path to success.

Sale page: ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

Delivery Policy

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to Price9Dollar account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your Price9Dollar account then going to Downloads Page.