Get more wins and bigger wins through optimization and testing

Conversion optimization training program for mid-market to enterprise level marketers

Content you can’t find anywhere else

Learn to build and run world class optimization programs

Dramatically improve your skills, become a CXL Certified Optimizer

Start getting the best-in-class results out of optimization
Improve your conversion optimization, UX and web analytics skills
Understand what works on websites, and what doesn’t
Develop better A/B testing ideas that win more often
Connect with, and learn from peers around the world
Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training
Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.
You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.
Having access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.
You shouldn’t be operating without this kind of help.

CXL Conversion Optimization Certification Training Program
The Conversion Optimization Training Course for Professionals
This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.
Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.
Each track contains a number of courses. There are 35+ courses all together.

1 Foundations
Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.
CRO Foundations
Conversion Copywriting
Design & UX
Persuasion & Online Psychology
Best Practices of High-Converting Websites
Principles of Persuasive Design
Intro to Digital Analytics
Data-Driven Attribution

2 Conversion Research
Assess current situation. Collect and evaluate data. Identify problems and opportunities.
Using ResearchXL Framework to Identify Issues
Heuristic Analysis
Digital Analytics
User Testing
Survey Design
Qualitative Research
Data-Driven User Personas
Mouse Tracking
Conducting Google Analytics Audit
Using Analytics to Find Conversion Opportunities
Google Tag Manager

3 Testing Strategies
What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?
Testing Statistics
Common Testing Mistakes & How to Avoid Them
How to Run Tests: From Hypotheses to Stopping Rules
Prioritizing Tests: How to Decide What to Test Next
Validity Threats: What can Skew Your Test Results
Testing QA

4 Optimization Strategies
Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.
Managing a Redesigns
Optimizing for B2B
Customer Value Optimization
Landing Page Optimization
Creating a Segmentation Strategy

5 Conversion Optimization Program Management
How to manage your program to success, and how to sell CRO internally and externally.
How to Design, Roll Out, & Scale an Optimization Program
Evangelizing for Optimization in Enterprise
Building Your Optimization Technology Stack
Optimize Your Optimization Program
Selling CRO as an Agency

Here’s what you get access to right away
Conversion Optimization Certification Program with videos courses on topics like conversion optimization, UX, digital analytics, persuasion and psychology
Original UX, web design and user behavior research studies conducted by our inhouse research team
On-demand access to world class experts – get your optimization, analytics and UX questions answered

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