Learn to influence user behavior through digital psychology and persuasion
Certification training program for product, growth and optimization people. 100% online, self-paced.

• Increase online sales by using behavioral psychology, persuasion and neuromarketing
• Stay ahead of the curve with expert-curated lessons backed by research
• Learn from the best: taught by hand-picked industry practitioners and academic scholars

Complete this training, become a CXLCertified Digital Psychology Specialist

• Boost the persuasiveness of your copy and design
• Learn to understand your customer’s mindset and needs
• Build habits, increase loyalty, and elicit emotional responses
• Direct attention and catalyze action with cues and triggers
• Integrate psychological tactics with your conversion optimization efforts

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
Understand how your user’s brain works
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
3 cumulative tracks, total of 80+ hours of videos & study material – designed to make you more persuasive.
Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
– People and Psychology
– Attention Basics
– Decision Making
– Learning and Memory
Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
– Intro to Neuromarketing
– Applied Neuromarketing
– Nonconscious Motivation
– Cognitive Biases
– Building Trust
– Building Habits and Loyalty
– Influence and Interactive Design
– Psychology and neuroscience for CRO
Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
– Psychology of Websites
– Psychology of Products
– Psychology of Communication
– Psychology of Pricing
– Social Proof
– Salespage Copywriting
– Principles of Persuasive Design
– Developing & Testing an Emotional Content Strategy
– Heuristic Analysis Frameworks for Conversion Optimization Audits
– Psychological Backfiring
Our minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.
If you have less than 10 hrs / week to dedicate to learn, look at our individual self-paced courses instead.

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to Price9Dollar account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your Price9Dollar account then going to Downloads Page.