Mark Ritson – Mini MBA in Marketing

Description of Mini MBA in Marketing

Training in marketing makes you better at marketing

Become the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

What will you learn in Mini MBA in Marketing?

Module 1: Market Orientation

• customer focus / business culture / predictive marketing

Module 2: Market Research

• research design / qualitative methods / quantitative methods / backwards market research

Module 3: Segmentation

• market mapping /demographics / firmographics / behavioural

Module 4: Targeting

• strategic decisions / mass marketing / target segment portraits / targeting criteria

Module 5: Positioning

• brand position / articulation / disruptive execution / perceptual maps

Module 6: Objectives

• Purchase funnel / The right objectives / Strategic decision making

Module 7: Product

• product creation /product assessment / NPS scores

Module 8: Price

• Price settings / Using quantitative models to set a price / Discounting and price wars

Module 9: Integrated Marketing Communications

• The S curve / Profitability matrix / Price setting / Elasticity

Module 10: Distribution

• Omnichannel / Direct vs indirect channel models / D2C sector

About Mark Ritson

Mark Ritson, a leading figure in the world of marketing. With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter

Salepage: Mark Ritson – Mini MBA in Marketing