Incrementum Digital – Amazon Advertising Academy

Learn the exact step by step strategies we use to manage over $100 Million in Advertising Spend on Amazon and get an unfair advantage over the competition.

WHY AMAZON ADVERTISING ACADEMY?

After seeing that a comprehensive up to date course on mastering every single aspect of Advertising was not available on the market, Mansour Norouzi, Director of Amazon Advertising at Incrementum Digital, and Liran Hirschkorn, CEO, set to create the best training that exists.

After a year of development, we’re finally able to release the same strategies we use to manage over $100M in advertising spend, with our client’s annual revenue at around $765 Million a year – all at a 26% ACOS and average tacos of 13%.

Amazon Advertising is hard. Updates happen frequently, and keeping up with changes is a full-time job.

At Incrementum Digital, our job is to stay on top of the latest strategies and execute them for our clients. With Amazon Sellers and Brand owners having to stay on top of sourcing, logistics, finances, systems, product development and many other aspects of the e-commerce business, staying on top of all the changes to Amazon advertising is impossible.

Students of Amazon Advertising academy will walk away with the industry’s most cutting-edge advertising strategies. Tested and proven hundreds of times over, these lessons are designed to be practical and effective in driving improvements in TACoS and profitability.

WHO IS AMAZON ADVERTISING ACADEMY FOR?

• Brand Owners
• Marketplace Managers
• Sellers / Resellers
• Consultants
• Anyone looking for a marketing career in Amazon eco-system

 What You’ll Learn In Amazon Advertising Academy?

• Module 1 – Introduction To Amazon Advertising
• Module 2 – Introduction to Sponsored Products
• Module 3 – Keyword and Competitors Product Research
• Keyword Research Macro Enabled Template
• Module 4 – Setting Up Sponsored Products Foundation Campaigns
• Module 5 – Bid Optimization
• Module 6 – Sponsored Products Reports
• Module 7 – How to use Bulksheets
• Module 8 – Sponsored Products – Products With Advertising History
• Module 9 – Amazon PPC Ranking Strategy For New Products
• Module 10 – Sponsored Brands Ads
• Module 11 – Sponsored Display Ads
• Module 12 – Advanced Bonus Reports

PTD Template – Product Tracking Dashboard

SUPA Template – Search Query Performance Analyzer

Pivot Table Walkthrough and Tricks

• Module 13 – Introduction To DSP

Google Sheets Functions and Practical Tips for Amazon Marketers

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