Sarah Stockdale – Growclass Academy
What you’ll learn
In just 8-weeks you’ll get certified in Growth Marketing, learning from experts with real-world experience in a friendly, approachable environment. And when you enroll you’ll unlock access to 12-months of Growclass membership.
01 Experimental Marketing
Especially now, we all need to do more with a lot less. In this module we get scrappy. You’ll learn how to develop a growth mindset and experimental framework to lean on data to uncover insights that save you precious time + money.
02 Customer Psychology
Get into the heads of your most valuable customers and uncover the leanest ways to convert them. You’ll design your customer interviews, have real conversations with your customers, and positively transform your messaging and growth strategy.
03 Goal Setting & Analytics
Set smart goals for your growth to create focus. Without tracking, you’re running blindfolded with both hands tied behind your back. With them, you can see clearly, dodge obstacles, and optimize your marketing budget.
04 Conversion Copywriting
The copy on your landing pages, in your ads, and in your emails are directly tied to sales. We’ll give you the tools to feel confident writing landing pages, ad creative, and funnels that convert customers 15x faster.
05 Facebook Ads
Go deep into how to build high performing Facebook ad campaigns. Learn how to set up effective Facebook ads, optimize your budget, measure your performance, write and build creative that converts, and get a better return on your investment.
06 Google Ads
By the end of this module you’ll feel confident with keyword research, structuring your ad groups, writing high performing copy, and generating real sales with Google Ads.
07 Search Engine Optimization
SEO is a key tactic to bring organic traffic to your business—but most people are doing it wrong. In this module you’ll learn technical and onsite SEO in a non-intimidating way and leave with a solid SEO and content strategy.
08 Email Marketing
For most businesses, email is your most important source of revenue. Learn how to build a larger and more engaged list and write great marketing emails, SaaS onboarding funnels, nurture emails, and sales emails with the confidence and swagger of a 15-year email marketing veteran.
About Author
Sarah has spent her career growing early stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Sarah was one of the early hires at the Canadian Fintech giant, Wave which was acquired by H&R Block in one of the largest Canadian exits of all time. She then led growth teams at Tilt, growing the Canadian business from scratch, launching in 8 countries, and building what is still the largest ever international college ambassador program. Tilt was acquired by Airbnb in 2017.
For the past two years, Sarah has consulted under her company Valkerie, helping everyone from fast growing startups like Perfect Keto to banking giants like CIBC cultivate their growth and marketing strategy, and grow their customer base.
Salepage: Sarah Stockdale – Growclass Academy
