MONETIZING SOCIAL MEDIA

What You’re About To Discover:

The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).

How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).

How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.

The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.

The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use).

The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.

The 5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).

The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.

How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).

The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.

4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes).

7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again).

The Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities.

The 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure).

How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates).

How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more).

How to combine Social Media Topic Maps and “The Short List” process to create a network of influencers (these can really can “move the needle” for your business).

How “Reverse Media Outreach” works today (and how to position yourself to take advantage of it)

The “Value First” strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).

3 types of “Value First” offers (and when to use each one).

How to employ “Content Segmentation”, social media and social advertising to ascend social connections to leads and customers.

How to use content + social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.

Course Breakdown:

Module 1: Start Here

Lesson 1: From The Author

Lesson 2: Social Success Cycle

Lesson 3: Social Media Marketing Goals

Lesson 4: The Customer Avatar

Lesson 5: Which Social Media Channel Is Right For You

Lesson 6: Engagement vs Seeker Channels

Lesson 7: 10 Minute Social Media Audit

Lesson 8: Social Media Dont’s

Lesson 9: When to Automate

Module 2: Social Listening

Lesson 1: Why Listen?

Lesson 2: Social Listening Goals

Lesson 3: Social Listening Tools

Lesson 4: Social Listening Metrics

Lesson 5: Social Listening Setup

Lesson 6: Social Listening Keyword Planning

Lesson 7: Tool Demo: Keyword Alert Setup

Lesson 8: Listening Without Paid Tools

Lesson 9: Using A Feedback Loop

Lesson 10: Tool Demo: Tag And Task Setup

Lesson 11: The 3-Step Social Customer Service Plan

Module 3: Social Influencing

Lesson 1: Why Influence?

Lesson 2: Social Influencing Goals

Lesson 3: Social Influencing Tools

Lesson 4: Social Influencing Metrics

Lesson 5: Growing Social Profiles

Lesson 6: Social Media Bouncing

Lesson 7: Social Media Topic Map

Lesson 8: 7 Blog Post Templates

Lesson 9: Socializing Blog Content

Lesson 10: Step 1 – Splinter

Lesson 11: Step 2 – Visualize

Lesson 12: Step 3 – Broadcast

Lesson 13: Step 4 – Tag

Lesson 14: Step 5 – Monitor

Lesson 15: Step 6 – Schedule

Lesson 16: Tool Demo – Edgar

Lesson 17: Defeating The “Social Fire Hose”

Lesson 18: Tool Demo – Facebook’s Boost Post Function

Lesson 19: What’s Your SOP?

Module 4: Social Networking

Lesson 1: Why Network?

Lesson 2: Social Networking Goals

Lesson 3: Social Networking Tools

Lesson 4: Social Networking Metrics

Lesson 5: What Is Media?

Lesson 6: Long Tail Media Outreach

Lesson 7: What Does Long Tail Media Want?

Lesson 8: Networking By Topic Map

Lesson 9: The “Short List”

Lesson 10: Reverse Media Outreach

Lesson 11: Staying Compliant

Module 5: Social Selling

Lesson 1: Why Selling?

Lesson 2: Social Selling Goals

Lesson 3: Social Selling Tools

Lesson 4: Social Selling Metrics

Lesson 5: The Value First Strategy

Lesson 6: Value First Offers

Lesson 7: The Customer Journey

Lesson 8: Content Segmentation

Lesson 9: Segmentation + Retargeting

Lesson 10: DEMO: Setting Up A Segmented Website

Lesson 11: Content + Social Media + Ad Retargeting

Lesson 12: Putting It All Together