Robert W. Bly – Bly Copy Training Recordings 2022

WHAT YOU GET?

8 core course modules….

Core Course Module1: Overview

• Build a 6-figure freelance copywriting business.
• Become an A-level copywriter.
• Get more clients than you can handle.
• Double the results your copy produces.
• Establish yourself as a recognized expert.

Core Course Module 2: Gaining Deep Prospect Knowledge

• The S.A.P. formula for copywriting success.
• 15 ways to take a deep dive into the customer’s mind.
• Using the B.D.F formula for uncovering the core buying complex.
• Clayton Makepeace’s secret for making copy resonate.
• Tap into these 17 fundamental human desires.

Core Course Module 3: The Motivating Sequence

• The 5-step Motivating Sequence for maximum response.
• 11 additional formulas for making copy even stronger.
• The secret of the Sea-Monkeys.
• Making outrageous free gift offers profitable.
• The secrets of the Franklin Mint chess set.

Core Course Module 4: Differentiating Your Product

• The 3-part Unique Selling Proposition.
• 12 ways to make your product superior and unique.
• False logic and invent-a-term.
• Robert Allen, Fran Capo, Mountaineer Mouse.
• The FAB Pyramid.

Core Course Module 5: Creating Irresistible Offers

• 4 elements of winning offers.
• Position part of the product as the premium.
• The magic of a dollar.
• The 4 U’s formula.
• Pricing and guarantee offers that work

Core Course Module 6: Writing Copy That Sells

• A copywriting lesson from Monty.
• The 4-S formula for making your copy easier to read.
• Why word choice matters so much.
• The power of specifics.
• A copywriting lesson from Texas Holdem.

Core Course Module 7: Prospecting

• 12 proven self-promotions for freelance copywriters.
• A lead-generating letter that pulled a 10% response.
• How to create a Copywriting Information Kit.
• The MAD-FU formula for qualifying potential clients.
• How to make your website generate a truckload of leads.

Core Course Module 8: Getting Prospects to Hire You

• 15 reasons why clients hire freelance copywriters.
• 9 steps for converting sales leads into copywriting clients.
• What to do when a potential client ghosts you.
• 23 great copywriting niches.
• 9 common sales objections — and one good answer to each.

Bonus Course Module #9: Content Marketing

• Converting free content requests into qualified sales leads.
• How to easily enhance curated content.
• Fill-in-the-blank worksheets for creating your content.
• Tailoring your content delivery format to prospect learning mode.
• 7 proven formulas for writing attention-grabbing content titles.

Bonus Course Module #10: Websites

• Dual-appeal home pages.
• The 2 things that must be on your website.
• Choosing your domain name.
• Popular home page layouts.
• SEO.

Bonus Course Module #11: Videos

• Common video run times and script word length for each.
• 9 tips for writing video sales letters.
• The power of demonstration videos.
• Problem/solution videos.
• Using educational videos to help sell your product or service.

Bonus Course Module #12: Building Your Copywriting Business

• The 7 key elements of freelance success.
• 5 ways to deliver extraordinary client service.
• How to retain good clients for years—even decades.
• The ABM method of getting all the new clients you want.
• 4 secrets to a long and prosperous copywriting career.

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