Ryan Rodden – Rock N’ Roll Rich Snippets

The Ultimate Structured Data Tune Up

The ultimate roadmap to structured data, rich snippets, and schema.org.

Class Curriculum

Introduction

• Let’s Rock (20:07)
• Understanding the Knowledge Graph (7:30)
• Google Trends Exercise (8:45)

Schema.org Introduction

• Navigating the Dreaded Schema.org (2:44)
• The Full Hierarchy (14:24)
• Schema.org Extensions – What Are They? (7:25)
• Schema.org – Understanding Properties – Very Important! (10:21)
• Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
• Types of Code Used to Create Structured Data (11:24)
• Google Structured Data Guidelines (7:27)

Building JSON-LD Code

• Let’s Build Some Code with JSON-LD (11:05)
• Building JSON-LD Continued (15:10)
• How to Use JSON-LD Brackets (9:51)
• JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
• How to Perform a Knowledge Graph API Lookup (11:43)
• Let’s Take a Look at WikiData (8:15)
• MusicBrainz – Another Semantic Example (2:01)
• Interesting & Unique Properties (13:41)

LocalBusiness Walkthrough

• LocalBusiness JSON-LD Code (7:07)
• Adding LocalBusiness Markup to Your Site (13:31)
• Let’s Code – OpeningHours (8:15)
• Let’s Code – ContactPoint (8:34)
• Where the Action Happens (8:28)
• Marking Up Multiple Departments (3:21)
• How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
• Weird & Possibly Outdated Search Console Errors (2:39)
• Recipe WalkthroughRecipe Guidelines (11:56)
• Recipe Code Build (14:03)
• Recipe Results in SERPs (2:16)
• Recipe Results with Image Over Time (0:51)

Event Walkthrough

• Examples, Guidelines, and Walkthrough (7:45)
• Creating Your Event Code (11:12)
• Example Results in Google (1:04)
• Example Results in Google – Refreshing Dates (0:49)

Products

• Product Guidelines (16:33)
• Let’s Code – Building a Product (11:52)
• Product SERP Results (1:35)
• April 10th Product Snippets Image Announcement (3:02)

Articles

• Article Guidelines (12:23)
• Building the Article Markup (9:07)

Pushing the Boundaries

• The Way I Think About Structured Data (10:09)
• “Hybrid Mutant” Schema (7:41)
• Imposter! (4:35)

Encore – Tips & Bonuses

• Crunchbase Semantic Associations (4:31)
• How to Get a DF Link from Metallica.com (1:17)
• Recommended Resources (2:38)
• WordPress Security Tips (14:25)
• Link Redirect Trace Plugin (2:39)
• Google Structured Data Partner Only Features (3:12)
• Google Patent Reading Tips (3:50)
• The Pity Link Method (4:17)
• Social Media Tools – Copromote & Quuu (4:09)
• Final BowIs 90% of Available Schema.org Currently Useless? (11:49)
• The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)

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