Growth School – SEO At Scale Course

Learn SEO from the Brains Behind the SEO strategies

8-week hybrid structured program to learn how to execute SEO strategies and gain a competitive advantage over other marketers in the job market by leveraging Generative AI.

What You’ll Learn In SEO At Scale Course

Week 1: Fundamentals of SEO & Algorithm

• Fundamentals of SEO
• Busting SEO Myths
• How does the algorithm work?
• Understanding the working of Google’s algorithm
• Decoding recent google updates
• How to be one step ahead of the algorithm
• Ranking Drop Analysis

Week 2: Mastering Content for SEO

• B2C Content Strategies
• Topic Clusters
• Concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
• Concept of YMYL (Your Money or Your Life)
• Image Optimization
• Video Optimization
• How to use Featured Snippets
• Understanding Web Stories
• Masteting Google Discover

Week 3: Mastering Technical SEO

• Javascript SEO
• Crawl Budget Optimization
• Optimization for Mobile
• Webspeed optimization
• Robots.txt optimization
• Pagination best practices
• XML Sitemaps optimization

Week 4: Mastering Technical SEO – Part 2

• Faceted Navigation
• Optimizing for Mobile devices
• Mastering Sitemaps
• How to Optimise Website with AMP
• Optimizing JavaScript Websites

Week 5: Enhancing Link Profile

• Links Fundamentals
• Internal Linking
• Conducting Backlink Analysis
• Link Building Techniques
• Manual Actions

Week 6: E-Commerce and Local SEO

• End-to-End SEO for eCommerce Stores
• How to Migrate a Website
• Mastering Local SEO
• How to Rank a Website in a Specific Location (Hyperlocal)

Week 7: International SEO

• Ranking a Website in a Specific Foreign Country
• Understanding How SEO is Being Done in International Markets
• SEO Goals & Forecasting
• Google Penalties

Week 8: Executing Everything

• Work on a Real-life SEO Project
• Solve problems like a pro
• Brainstorm with your cohort members
• Become the top 1% SEO Marketer

Week 9: Future of SEO

• How to use Generative Ai & ChatGPT for SEO
• The Implication of Ai on SEO
• Exploring PEO (Prompt Engineering Optimisation)

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