Erika Kullberg – Mastering YouTube for the Busy Professional

I went from 0 subscribers to making over $100,000 from YouTube in under a year, all while working full-time as a lawyer. I know you’re already juggling a million things, so it is my mission to teach busy professionals like yourself to master YouTube so you can accomplish your goals, whether it’s growing an audience, having an impact, sharing your passion, gaining credibility, generating leads or creating additional income.

CURRICULUM

MODULE 1: GETTING STARTED

• 1.1 – How I Went From 0 Subscribers To Over $100,000 From YouTube In Under A Year
• 1.2 -How To Get The Most Out Of This Course
• 1.3 – Getting Started On YouTube – What Matters
• 1.4 – Overcoming The Fear Of Starting Your Channel
• 1.5 – Goal Setting – Mapping Out Your Monetization Plan
• 1.6 – How To Find Your Niche
• 1.7 – This Will Determine How Much You Make On YouTube

MODULE 2: THE SET UP FOR SUCCESS

• 2.1 – Getting Your YouTube Channel Set Up Properly And A Key Mistake To Avoid
• 2.2 – Why Branding Matters For Views
• 2.3 -This Is How Often You Should Really Post
• 2.4 – How To Analyze Your Competition
• 2.5 – How To Never Run Out Of Content Ideas
• 2.6 – The 10-Step Checklist Prior To Posting Any Video
• 2.7 – Plug And Play Template To Plan Your First 3 Months Of Content
• GET STARTED

MODULE 3: PHASE 1 – PLANNING A VIDEO

• 3.1 – The Simple Planning Trick To Grow Your Channel
• 3.2 – Using Keyword Research To Get High Volume Search Traffic
• 3.3 – Nailing Your Title And Thumbnail
• 3.4 – Planning For Viral Videos (What Really Works)
• 3.5 – Should You Script Your Videos?
• 3.6 – The Perfect Video Script Formula To Keep Your Viewers Engaged
• 3.7 – 4 Sentences To Put In Your Video To Make More Money

MODULE 4: PHASE 1 – PLANNING A VIDEO (TIME SAVERS)

• 4.1 – Save Hours On Your Thumbnails With This Time Saver
• 4.2 – Organizing Your Video Making Process To Maximize Efficiency
• 4.3 – How I Outsource Thumbnails (Step-By-Step)

MODULE 5: PHASE 2 – RECORDING AND EQUIPMENT

• 5.1 – What Matters Most For Equipment
• 5.2 – Level 1: Budget Recording Setup ($)
• 5.3 – Level 2: Mid-Level Recording Setup ($$)
• 5.4 – Level 3: Professional Recording Setup ($$$)
• 5.5 – Simple Tricks To Make Any Setup Look Professional

MODULE 6: PHASE 2 – RECORDING AND EQUIPMENT (TIME SAVERS)

• 6.1 – Recording Secret (How I Only Spend 10 Minutes Recording Each Video)
• 6.2 – Time Saver #1: Reduce The Time You Spend Recording
• 6.3 – Time Saver #2: Reduce The Time You Spend Recording
• 6.4 – Time Saver #3: Reduce The Time You Spend Recording
• 6.5 – My Recording Process Start To Finish

MODULE 7: PHASE 3 – EDITING AND UPLOADING

• 7.1 – How To Edit A Video
• 7.2 – Where To Get Music For Your Videos
• 7.3 – Where To Get Videos, Images And Graphics For Your Videos
• 7.4 – Editing Secret: How To Spend 5 Minutes Editing A Video
• 7.5 – Step-By-Step Uploading Process (You Can’t Skip These Key Things)
• GET STARTED

MODULE 8: PHASE 3 – EDITING AND UPLOADING (TIME SAVERS)

• 8.1 – Should You Edit Yourself Or Hire An Editor?
• 8.2 Outsourcing Editing: The Secret To How I Pay Only $15 Per Vide
• 8.3 – Step-By-Step Video Editor Hiring Process
• 8.4 -Behind The Scenes On Creating Efficient Systems To Work With Your Editor

MODULE 9: GETTING SUBSCRIBERS (0 TO 1,000)

• 9.1 – 11 Ways To Get Your First 1,000 Subscribers
• 9.2 – Will A Channel Trailer Really Help?
• 9.3 – 4 Easy Ways To Build A Community With Your Subscribers
• 9.4 – Best Techniques To Promote Your Channel Outside Of YouTube
• 9.5 – The Value Of Networking With Other YouTubers To Get Subscribers
• 9.6 – The Single Collaboration That Got Me 10,000 Subscribers (How You Can Do It Too)

MODULE 10: GETTING VIEWS

• 10.1 – The 2 Types Of Videos To Get Views
• 10.2 – Creating A Viral Video (How I Went From 300 Views On Average To An 800,000 Views Video)
• 10.3 – My Spider Web Technique For Getting Views
• 10.4 – How To Crack The “YouTube Algorithm”
• 10.5 – Top Things To Be Looking For When Studying Analytics
• 10.6 – Optimizing Your Videos To Get Views
• 10.7 – Getting Press (How I Got My Channel Featured In Business Insider, U.S. News And More)
• 10.8 – Exact Email Pitch Template I Use To Get Media
• 10.9 – How Long Should Your Videos Be To Get The Most Views?
• 10.10 – The Technique People Aren’t Using Enough To Get More Views

MODULE 11: SAVING TIME (YOUTUBE FOR PEOPLE WHO DON’T HAVE TIME FOR YOUTUBE)

• 11.1 – Things You Can Automate To Stay Consistent
• 11.2 – List Of All Tools And Equipment I Use For My Streamlined YouTube Process
• 11.3 – All Of My Standard Operating Procedures (SOPs) For YouTube
• 11.4 – How To Not Let Trolls Waste Your Time (2 Techniques)

MODULE 12: ADVANCED – MAKING MONEY FROM YOUTUBE

• 12.1 – Income Stream #1: YouTube Partner Program Explained
• 12.2 – Income Stream #2: Affiliate Marketing Explained
• 12.3 – List Of 100 Affiliate Programs You Can Join To Earn Money Now
• 12.4 – Don’t Join Any Affiliate Programs Before Doing This
• 12.5 – Lawyer Explains: The Art Of Negotiating Affiliate Programs (How I Negotiated Double The Standard Payout)
• 12.6 – Planning Keywords Around Monetization
• 12.7 – Income Stream #3: Sponsored Videos Explained
• 12.8 – List Of 100 Companies That Sponsor YouTube Videos
• 12.9 – Lawyer Explains: The Art Of Negotiating A Sponsored Video (Even With A Small Channel)
• 12.10 – Exact Email Pitch Template I Use To Land Sponsorships
• 12.11 – Lawyer Explains: 3 Red Flags To Watch Out For In A Sponsored Video Contract
• 12.12 – Pricing Guideline – How Much You Should Charge For A Sponsored Video
• 12.13 – The Simple Media Kit I Used To Get 6-Figures In Sponsorship Deals
• 12.14 – The Most Valuable Real Estate On Your Channel
• 12.15 – Other Income Streams On YouTube
• GET STARTED

MODULE 13: ADVANCED – YOUTUBE TO GROW YOUR BUSINESS

• 13.1 – Organic And Free Traffic: How To Use A YouTube Channel To Get Highly Targeted Leads
• 13.2 – An Effective Video Script For Leads
• 13.3 – Best Lead Magnets That Convert On YouTube
• 13.4 – Avoid This Business Mistake Most People Make On YouTube
• 13.5 – Using YouTube To Build Your Credibility And Authority (How I Used YouTube To Go From 0 Experience/Degree To Nationally-Recognized Personal Finance Expert)

MODULE 14: LEGAL ASPECTS OF YOUTUBE

• 141 – Lawyer Explains: How To Comply With FTC Regulations As A YouTuber
• 14.2 – Lawyer Explains: Avoiding Copyright Issues
• 14.3 – Lawyer Explains: Protecting Your Online Business
• 14.4 – Disclaimer Template To Use On Your YouTube Channel

MODULE 15: FINAL TIPS

• 15.1 – Key Mistakes I Made On YouTube (That You Can Avoid)
• 15.2 – The Real Reason I Made Over $100,000 My First Year On YouTube
• 15.3 – My YouTube Motto: Love It Like A Hobby, Treat It Like A Business

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