Digitalmarketer – Email Marketing Mastery Class

Here’s what you’ll get:

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, will cause revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these four questions before you ever start writing an email. As long as you can answer these four questions you will know how to write a proficient email.

Points of Belief

Think about who you’re writing to and why they may want to buy (there are four main reasons). Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are and to where they need to be by using your product.

3 Categories of Emails

Learn how and when to use the three different categories of email campaigns – transactional, relational or promotional. Choosing the correct category will ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING up your email list)

Email Marketing Mastery Course Details
In this 8-hour course, you’ll learn everything you need to know about how to drive qualified paid traffic to your website.

• Module 1: The Role of Email Marketing
• Module 2: Creating Your Marketing Calendar
• Module 3: Email Campaign Creation
• Module 4: Email Copywriting & Design
• Module 5: Optimizing Opens & Clicks
• Module 6: Tracking & Measuring Results
• Module 7: Email Deliverability

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