Andre Chaperon – Lean Business For Creators

Its a Super Lean Approach to building a business, including the super lean version Of his “Sphere of Influence” and “ARM emails” methodologies included
LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care, is more important than chasing the next “shiny object” opportunity…
That being small (tiny even), is more important than chasing scale and revenue targets…
LBC is for people who want to create deep and meaningful work they’re proud of, for people who value that work enough to pay for it (and love it enough to tell others about).
I promise that engaging with the training and doing the hard work (it’s not easy work), will help you attract the people you seek to serve. And eventually, with the commitment of showing up to do this important work, you’ll earn an income from those customers who are the most committed.

What You’ll Learn:

• At a meta-level, you’ll learn how to be a better marketer. You’ll learn a (strategic) skill that’s transferable to the marketing you already do, and the marketing you’ll do for years to come.
• In LBC you’ll *not* learn how to do a product launch. That’s a tool, a tactic.
  Rather: You’ll learn how to create empathy lead marketing that connects emotionally with the people you seek to serve.
• You’ll learn how to move people from prospect to customer because you’ve demonstrated you understand their problem, and have a solution they care about and want.
• When you do this well, “selling” becomes superfluous. It’s a thing of beauty when you create an asset that behaves like this.