Maddy Osman – SEO Copywriting Crafting Content for Both Humans and Search Engines

Dive into marketing in the world of AI! In this course, Maddy Osman helps content marketers understand how to effectively weigh the needs of human readers and robots, such as search engine spiders, that help connect relevant content to human readers.

Learning objectives

• Apply the principles for developing an effective and efficient writing process.
• Understand the technical foundation that underlies writing for the web and creating a great reader experience.
• Construct stories within your professional content with the strategic use of fiction writing principles, visuals, and subject matter expertise.
• Employ foundational SEO strategies for connecting search engine robots with the ideal human reader.
• Assemble your SEO copywriting playbook for future projects by establishing a brand style guide and identifying metrics to measure effectiveness.

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