The SEO Checklist^TM is your highly-efficient, step-by-step SEO framework that will guide you through actionable strategies you can use RIGHT AWAY to dramatically increase the ranking of your website and bring it where it belongs: on the 1st page of Google!
Lessons in The SEO Checklist:
1 Introduction
2 Set Up Google Analytics
3 Set Up Google Search Console
4 Install an SEO Solution for Your Website
5 Set Up Uptime Monitoring
6 Set Up Keyword Rank Tracking
7 Check for About, Contact, Privacy Policy and TOS Pages
8 Check for Pretty Permalinks
9 Check the Site is Mobile Friendly
10 Check the Site Loads Fast
11 Keep URLs Short
12 Check and Optimize Your 404 Page
13 Make it Easy to Share Your Content
14 Claim Your Brand on Multiple Social Networks
15 Use Heatmaps to See What Users Actually See
16 Use a Top-Performing Web Host
17 Check The Server is Located Close to Your Service Area
18 Use a CDN
19 Check for GZIP Compression
20 Check for HTTP/2
21 Use a Caching Solution
22 Minify JS/CSS Files
23 Resize Large Images at Upload
24 Compress and Optimize images
25 Lazy Load Images & Iframes(YouTube embeds, etc)
26 Update Technology
27 Optimize Database
28 Switch to Https
29 Check for One Single www Version
30 Fix mixed content
31 Create a Sitemap & Add it to Google Search Console(GSC)
32 Create a robots.txt File
33 Check that URLs have redirects to / or the canonical is set to /
34 Check and Fix Broken Links
35 Check and Fix Redirect Chains
36 Fix Missing and Duplicate Meta Titles and Descriptions
37 Use Redirects Properly
38 Check for Index Coverage Issues
39 Check for Manual Penalties
40 Keep Pages at Maximum 3 Clicks from Reach
41 Use “noindex” and “nofollow” Tags Properly
42 Disable Irrelevant Content from Being Indexed
43 Do Keyword Research
44 Have a Solid SEO Content Strategy
45 Create Long-Form Content
46 Create 10x Content
47 Identify & Fix Keyword Cannibalization
48 Identify & Fix Duplicate Content
49 Create Content Hubs
50 “Feed” the Hubs with Supporting Content
51 Update Content on a Regular Basis
52 Add Content to Your Categories
53 Build Up E-A-T
54 Write for People, not for Search Engines
55 Check the Target Keyword Matches User Intent
56 Have the target keyword in URL, Title and Heading
57 Use Focus Keyword in 1st Paragraph
58 Use a Single H1 on Each Page
59 Set an Enticing, yet SEO-Oriented Meta Title
60 Write a Compelling Meta Description
61 Use Subheadings for Content Hierarchy
62 Format and Style the Content Properly
63 Link to Relevant Inner Pages(Internal Linking)
64 Link out to Relevant, Authoritative Websites
65 Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
66 Name Your Images Properly
67 Set Images Alt Text
68 Check for Social Markup
69 Check Dwell Time and Optimize It
70 Strike for the Featured Snippet
71 Don’t Over-Optimize
72 Have a Solid Link Building Strategy
73 Build Foundational Links
74 Interlink Social Networks
75 Guest Post on Niche-Related Blogs
76 Ask Partners you’ve Worked with for a Link
77 Turn Brand Mentions into Links
78 Use Social Signals to Boost your Page Rankings
79 Schedule Social Posting
80 Claim your Google My Business Listing
81 Claim Your Yelp Listing
82 Claim your Bing Places for Business Listing
83 Optimize Listings
84 Get on General Relevant Directories
85 Get on Niche-specific Directories
86 Reply to Reviews
87 Reach Out for Reviews
88 Publish Google Posts
89 Check for Site-wide NAP Details
90 Have Consistent NAP Details Across the Site
91 Have Consistent NAP Details on Listings & Social Networks
92 Have a Content Strategy Targeting Local Topics
93 Claim Brand Mentions from Local Sites
94 Add Local Business Markup to your Homepage