Become A Skilled Social Media Specialist
Online Course and Community by SocialBee
Our Social Media and Marketing Professionals are here to help you learn how to master Social Media and discover how to:

• Write engaging copy on Social Media
• Understand target audiences and Buyer Personas
• Know how to create Buyer Personas
• Use the right copywriting formulas
• Write according to the latest marketing trends
• Understand that there’s more than meets the eye to conquer Social
• Use the right tools and approaches that would make things easier
• Understand how you can use Paid Ads to your advantage
• Get the additional skills needed to be able to start freelancing

How do we manage to do all this?
At SocialBee we believe in training and coaching our bees (as we call our colleagues) to become the best at what they do, including copywriting, understanding Social Media best practices, and more.
And because we’ve experienced amazing growth and development due to our Training and Coaching Programs and Social Media Workshops, we’ve decided to take things a step further and help others become as good as we are when it comes to Social Media.
Why? Because here’s what else we believe:
Nobody is born a copywriter or a specialist of any kind.
In order to become great Social Media specialists, you need constantly better your knowledge.
We can offer valuable information that can help you become a specialist when it comes to your online social presence.
Training Modules
All modules are recordings of previous live sessions.

Module 1: Buyer Persona(120 min)
Buyer Persona: what it is, how to create it, how to use it
The difference between Target Audience and Buyer Persona
How to discover pain points, wants and needs
Mistakes when creating your Buyer Persona
The importance of Buyer Personas for Social Media
Examples of Buyer Personas

Module 2: Copywriting for Social Media(113 min)
Social Media Copywriting Tips
How to get to know your customers
How to create effective marketing copy that sells
Product features and benefits
Copywriting Formulas
Humor and Competitive Copywriting
How to master CTAs

Module 3: Intro to Ads
April 14th (120 min)
Introduction to Social Media Advertising
How to maximize your potential with paid advertising
The importance of Data analysis
How to use paid Ads to your advantage

Module 4: Content Types/Ideas
April16th (120 min)
How to come up with different types of content and create a good content strategy
How to create your content strategy, when you don’t have inspiration or ideas
Why a content strategy is a must

Module 5: Branding on Social Media
April 21st (120 min)
What is “On Brand”?
Social Media Branding Strategies
Establish social media branding guidelines for your business
Building Brand Identity & Trust through Social Media

Module 6: SocialBee Intro
April 23rd (120 min)
How to create a consistent posting schedule
Balanced content categories
Best practices for posting on Social Media
How to repurpose your content, save time, and win readers
How to do all these in the SocialBee Platform

Module 7: Social Media Toolkit
April 28th (120 min)
Create and collaborate on visuals with Xara
Learn to automate everything through RSS feeds
How to use URL shorteners to track and convert
ther essential tools you need in your toolkit
Additional special offers on some of these tools

Module 8: Intro to Freelancing
April 30th (120 min)
How to become a successful freelancer
How to decrease risks & be successful as a freelancer
What nobody told you about freelancing
Blue oceans and what should you do about Free Work
Best strategies to help you jump into the startup world